Editorial: Endogenous Modeling of Late Entry Penalties for Packaged Goods

(This editorial is abstracted verbatim from the following research manuscript: “ENDOGENOUS MODELING OF LATE ENTRY PENALTIES FOR PACKAGED GOODS by Gurumurthy Kalyanaram and Glen L. Urban, MIT Working Paper (WP #3412-92MSA).” The working paper can be obtained from Dr. Gurumurthy Kalyanaram. Introduction Numerous previous papers have documented the empirical relationship of early entry with market Read More …

Empirical Study of Credit Rating Migration in India

Author Debasish Ghosh Abstract Credit rating agencies assess the credit worthiness of specific debt instruments. To determine a bond’s rating, a credit rating agency analyzes the accounts of the issuer and the legal agreements attached to it, to produce the chance of default, expected loss or a similar metric. The metrics vary between agencies. The Read More …

Perceived Risk in E-Commerce: A Demographic Perspective

Author  Jitendra K. Sharma Daisy Kurien Abstract The e-commerce market in India is witnessing exponential growth since the last decade. With the emergence of better marketing techniques, it is expected to grow in leaps and bounds in future. As per IAMAI Digital Commerce 2016, the e-commerce market was valued at INR 1,25,732 crore in December Read More …

Antecedents to Customer Acceptance of Information in E-Word of Mouth

Author Anita Sukhwal Anshul Mathur Abstract The increasing rate of online shopping and online search of information about products and services has made online reviews or E-Word of Mouth (E-WoM) a common phenomenon with consumers. User generated opinions and information are gaining acceptance from prospective customers while they browse online for goods and services. Consumers Read More …

Store Environment in Organised Retail Outlet: Conceptual Framework and Scale Development

Author Pooja G. Luniya Manoj Verghese Abstract The aim of this paper is to conceptualize, purify, refine and develop the multi-item scale of retail store environment. The authors attempt to develop multiitem scale by following a four-stage approach: defining the construct, item generation and refining, data collection and purification through exploratory factor analysis and validation Read More …