Antecedents to Customer Acceptance of Information in E-Word of Mouth

Author Anita Sukhwal Anshul Mathur Abstract The increasing rate of online shopping and online search of information about products and services has made online reviews or E-Word of Mouth (E-WoM) a common phenomenon with consumers. User generated opinions and information are gaining acceptance from prospective customers while they browse online for goods and services. Consumers Read More …