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NMIMS Management Review
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Editorial
The extant research has established that there is a pioneering market share advantage when the product category is successful, and under certain other conditions. This finding has been found across many product categories. Applying this database of empirical knowledge, the paper addresses the following two important research questions. These research questions have substantial impact on Read More …
Data Envelopment Analysis – Is BCC model better than CCR model? Case of Indian Life Insurance companies
In management practice, mathematical programming is used to evaluate the various alternatives and then choose the best option. This mathematical programming is effective as a planning tool. In the case of efficiency analysis using DEA, post facto evaluations are made and therefore, DEA is more of a monitoring and controlling tool rather than a planning Read More …
Impact of fear of “Victimization” on online shopping among Millennials
Online shopping is increasing with the use of smart phones, which makes shopping more convenient and instant. Online shopping has become increasingly popular as a result of various shopping apps available on online stores such as Google Playstore and Apple Appstore. These apps are easy to use and allow users to search, explore and purchase Read More …
Flow Experience and MOOC Acceptance: Mediating Role of MOOC Satisfaction
Massive Open Online Course (MOOC) is a new phenomenon in the education domain. It is being seen as a technological innovation that would disrupt the education domain. It could also be seen as a way to democratize education as the same education could be made available to the learner regardless of whether the learner is Read More …
Impact of Social Media Usage on Emotional Imbalance
Over the past two decades, humanity has used various forms of communication, which, in turn, has evolved over the years. Over this period, we have moved rapidly from using the landline and hoping someone answers, to being able to communicate with friends and family at any time while being aware of their location and presence Read More …
A New Model for Training Evaluation in The Banking Industry
Training is an organized procedure through which knowledge and skills for a definite purpose are imparted to employees in an organization (Beach, 1985). Training is just one (but expensive) solution to organizational and individual performance problems. Hence, questioning the effectiveness of this solution is inevitable. In this perspective, the 4-level model (Kirkpatrick, 1959) is widely Read More …