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NMIMS Management Review
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Editorial
The extant research has established that there is a pioneering market share advantage when the product category is successful, and under certain other conditions. This finding has been found across many product categories. Applying this database of empirical knowledge, the paper addresses the following two important research questions. 1. How does the market share advantage Read More …
An empirical analysis of the causal relationship between NPA and its determinants in Yes Bank
The economy has always hinged on the banking sector for rational financial support in adverse situations. Dissemination of loans and advances is one of the most prominent functions of banks. The problem arises when banks face Non-Performing Assets (NPAs) which lead to upheavals in the economy. This is the situation in case of the turmoil Read More …
A Co-integration Approach to the Study of Economic Growth and Environmental Impact in Ghana
This paper examines the connection between growth (GDP) and environmental conditions (carbon dioxide emissions) for Ghana from a historical viewpoint. Utilizing rigorous econometric investigation, the outcomes recommend that growth per capita be firmly identified with carbon dioxide emission. The results through the application of the co-integration technique indicate that the growth elasticity of emissions has Read More …
Rural labor structure transformation under the impact of labor migration: Evidence from Central Vietnam
Rural labor migration has been making a profound impact on all aspects of life of a farmer in Thanh Hoa province. The process of labor migration, however, has also brought a large number of challenges to provinces in Central Vietnam; for example, career, employment, cultural changes, lifestyle, human resources, changes in labor structure of agriculture, Read More …
Influence of Mobile Apps on Household Saving-Spending Behaviour
The study has attempted to assess the influence of use of mobile apps on household saving-spending behaviour. Accessing a digital library, three research hypotheses have been framed, and for executing the study, an online survey has been conducted amongst 107 employees of two leading private banks. A pre-test has affirmed the reliability and validity of Read More …
Are private sector banks really more Efficient than public sector banks? – A comparative analysis using Dea
It has been well established that the development of financial or banking systems stimulates economic growth. Bankers are the distributors and custodians of liquid capital. Banks need to be financially strong for this purpose. The objective of this paper is to measure the technical efficiency of banks in India. The present study covers a period Read More …
Green Attributes and Customer-Based Brand Equity: Synthesis and Examination of Banking Services
Mounting concern for the environment and pressure from various stakeholders, particularly regulatory authorities, has led firms to adopt an ‘environmentcentric’ approach in their manufacturing and service operations. Academicians and researchers too have examined and reported positive outcomes of firms’ demonstration of green-focused activities in the form of improved market and financial performance. However, green marketing Read More …
Sovereign debt and defaults: A global study
Governments borrow money locally and globally with an objective of economic growth and to govern. Financial distress and defaults in business and firms may cause stress and distress in the local economy which may spill over to other integrated economies. On the contrary, inefficient handling of an economy may negatively affect the inherent business and Read More …
Connecting with Indian Rural Consumers – A Structural Equation Model of Consumer Brand Preference
The main objective of this research is to systematically examine the variables which stimulate the purchase intention of rural consumers for hair conditioners. This involves assessing the relationship between consumers and brand preference, and examining the mediating impact of their age, gender, education, and family earnings on brand preference. The research methodology comprises of Exploratory Read More …