Role of Empathy and Customer Orientation in Job Satisfaction and Organizational Commitment Indian Stock Markets

Author Gordhan K. Saini S. K. Pandey Archana Singh Gurumurthy Kalyanaram Researchers have paid considerable attention to the concept of customer orientation, particularly in the services sector. It is shown that customer-oriented organizations are more likely to contribute to customer satisfaction and organizational goals as against organizations with no customer orientation (Brown, Mowen, Donavan, & Read More …

Knowledge-Based Supply Chain Practice: A study on Indian digital selling companies

Author Pratibha Jha Dr. Bhaskar Karn Abstract Knowledge-enabled supply chain process or supply chain learning (SCL) in Indian digital selling firms is an evolving area due to rapid growth of online trade in India. This study attempts to identify the integration of knowledge management systems with the supply chain management process in Indian digital selling Read More …

The Volatility Effect in Value and Growth Stocks – Evidence from India

Author – Mayank Joshipura – Shilpa Peswani Abstract The paper studies the strength of low-risk anomaly in value stocks (low price-to earnings ratio stocks) and growth stocks (high price-to-earnings stocks) among the universe of listed stocks in the Indian equity market. It studies stocks listed on National Stock Exchange (NSE) for the period from January Read More …

Trade Liberalization and Inequality – Re-examining Theory and Empirical Evidence

Author Simran Sethi Abstract This paper re-examines the theoretical and empirical evidence regarding the impact of trade liberalization on income inequality and attempts to identify areas for future research. Since the 1980s, there has been a rise in inequality in both the developed and developing world. This was also the time when many developing countries Read More …

Relationship between Brand Value and Brand Loyalty: An empirical study of consumer products

Abstract Brand building is seen as an important activity by consumer marketing companies and substantial budgets are assigned to this activity. There are several conceptualisations of brand equity. Several of these are directed towards creating a favourable customer mind-set. Customer mind-set is an umbrella construct comprising of awareness, image, attitude, emotional connect, differentiation, comprehension and Read More …

An empirical study to understand the factors influencing green supply chain management adoption in India

Abstract Companies worldwide are trying to implement green supply chain management practices at various levels of their supply chain. This process is triggered by multiple factors such as increasing awareness about environmental deterioration, increasing legislations and pressures from the government to comply with regulatory requirements, etc. A research study was conducted to understand to what Read More …