Store Environment in Organised Retail Outlet: Conceptual Framework and Scale Development

Author Pooja G. Luniya Manoj Verghese Abstract The aim of this paper is to conceptualize, purify, refine and develop the multi-item scale of retail store environment. The authors attempt to develop multiitem scale by following a four-stage approach: defining the construct, item generation and refining, data collection and purification through exploratory factor analysis and validation Read More …