Editorial

Covid-19 Decisions, and Decision-Making Models Covid-19 has imposed upon governments very consequential decisions about closing the economy/society and opening the society/economy. Such decision-making can adopt one of two models: compensatory model or a non-compensatory model. Decision Making Models and Algorithms Compensatory decision making involves identifying a set of criteria relevant to the decision, assigning a Read More …

Editorial

COVID 19: Forecast of the diffusion by Gurumurthy Kalyanaram Covid-19 pandemic has devastated economies and societies. Forecasting the diffusion of the virus has been challenging. Over the last four months, several empirical models have been built. We present them here in very abbreviated manner. Then I discuss my own forecasts for the United States. Those Read More …

Editorial

The extant research has established that there is a pioneering market share advantage when the product category is successful, and under certain other conditions. This finding has been found across many product categories. Applying this database of empirical knowledge, the paper addresses the following two important research questions. 1. How does the market share advantage Read More …