Abstract The prescription medicines business in India is primarily driven by the field sales force of MedicalRepresentatives (MRs). These MRs regularly visit the doctors to update them about the various medicines their pharmaceutical company makes/markets with an attempt to convince them to prescribe it for the patients. MRs also make sure that the medicines are Read More …
Abstract This paper is an exploratory review of literature to understand and obtain insights on the evaluative criteria consumers use to make purchase decisions of FMCG products. Understanding consumers’ psyche is a very complex process; it becomes more complex when consumers evaluate alternatives before they purchase FMCG products to satisfy their needs. Knowledge of various Read More …
Author Gordhan K. Saini S. K. Pandey Archana Singh Gurumurthy Kalyanaram Researchers have paid considerable attention to the concept of customer orientation, particularly in the services sector. It is shown that customer-oriented organizations are more likely to contribute to customer satisfaction and organizational goals as against organizations with no customer orientation (Brown, Mowen, Donavan, & Read More …
Author Pratibha Jha Dr. Bhaskar Karn Abstract Knowledge-enabled supply chain process or supply chain learning (SCL) in Indian digital selling firms is an evolving area due to rapid growth of online trade in India. This study attempts to identify the integration of knowledge management systems with the supply chain management process in Indian digital selling Read More …
Author R.K. Gopal Abstract There is considerable talk about India becoming an automotive component-manufacturing hub in the near future. Today, the auto component industry is a very vibrant industry of the Indian economy. It plays a crucial role in the automobile sector. Globally, the auto industry is primarily into outsourcing, and the trend is reflected Read More …
Author Simran Sethi Abstract This paper re-examines the theoretical and empirical evidence regarding the impact of trade liberalization on income inequality and attempts to identify areas for future research. Since the 1980s, there has been a rise in inequality in both the developed and developing world. This was also the time when many developing countries Read More …
Author Richard Reisman President and founder, Teleshuttle Corporation Abstract As businesses confront the challenges and opportunities of the digital era, they should look deeply at their assumptions about the basic social contract and value propositions that drive customer relationships, and how they center on price and value. Businesses still set prices unilaterally, in advance, with Read More …
Author Rakesh Kumar, Senior Research Fellow, Department of Business Administration, University of Lucknow S. K. Kaushal, Assistant Professor, Department of Business Administration, University of Lucknow Abstract Study of consumers’ attitude and its implications to actual purchase behaviour has always been an interesting and challenging yet elusive task for academicians and researchers. It becomes very important Read More …
Author Augustine C. Arize Charles J. Berendt Giuliana Campanelli Andreopoulos Ioannis N. Kallianiotis John Malindretos Abstract This paper uses a large variety of different models and examines the predictive performance of these exchange rate models by applying parametric and nonparametric techniques. For forecasting, we will choose that predictor with the smallest root mean square forecast Read More …
