Editorial

Forecasting Challenges in India: The Case of Indian Parliamentary Elections Gurumurthy KalyanaramIndian national elections are here. India chooses members of parliament – Lok Sabha. And then the parliamentarians choose the Prime Minister. The process is similar to other parliamentary democracies. The Indian elections will be conducted in the months of April and May, and the Read More …

FairPay Relationship Pricing: An Adaptive, Value-Based Strategy for Consumer Markets

AbstractAs businesses confront the challenges and opportunities of the digital era, they should look deeply at their assumptions about the basic social contract and value propositions that drive customer relationships, and how they center on price and value. Businesses still set prices unilaterally, in advance, with little regard for customer differences in needs, usage, or Read More …

The Long and the Short of It: Do Public and Private Firms Invest Differently?

AbstractUsing data from U.S. corporate tax returns, which provide a sample representative of the universe of U.S. corporations, we investigate the differential investment propensities of public and private firms. Re-weighting the data to generate observationally comparable sets of public and private firms, we find robust evidence that public firms invest more overall, particularly in R&D. Read More …

Calendar Anomalies in The Indian Stock Market – An Emperical Study

Abstract Stock market anomalies are based on the premise that if the stock market is efficient and follows a random walk, the stock prices will reflect all available information at any point in time resulting in a zero probability of superior market returns. This aspect would lead to a zero probability to predict changes in Read More …

An Analysis of Intellectual Capital and Firms’ Profitability: with Reference to Indian IT Companies

AbstractThe emergence of the quaternary sector has given rise to the knowledge based economy, which has led to a huge market for intangible assets or Intellectual Capital (IC). The purpose of the study is to explore the effect of Value Added Intellectual Coefficient (VAIC) on IT firms’ profitability for the time period of 2011 to Read More …

Transformation of NMIMS – A Case Study on making of an Institution

Institutions are an outcome of a leader’s dream, vision and strategy. In the context of knowledge organizations like educational institutions, which involve talent management, its intangibility, values and culture define the institution. These characteristics differentiate it from all other forms of organization. For example, the culture of collegiality and consensus building helps in making a Read More …

Relationship between Customer Equity and Customer Loyalty: A Study of Retail Outlets for Consumer Durables

Abstract By understanding the customer asset and managing customers as strategic assets, the firm can increase shareholder value. ‘Customer Equity’ is the overall value of the firm’s current customers and the firm’s prospective customers. This implies that marketing investments must be made in customer equity. Return on marketing investments is becoming increasingly important for making Read More …