Essays on Corporate Governance and Firm Performance

Received: 15th April 2021 | Review: 19th October 2022 | Accepted: 16th February 2022 https://doi.org/10.53908/NMMR.300211 Volume 30, Issue-3, April 2022 AbstractPurpose: The purpose of the study is to check how Corporate Governance practices by firms are increasingly becoming a critical element of a firm’s performance and an area of great concern to all stakeholders, particularly Read More …

Implication of Goods and Services Tax (GST) in India: An Analysis of Level of Compliance among the Businesses.

Received: 12th April 2021 | Review: 13th September 2021 | Accepted: 19th February 2022 https://doi.org/10.53908/NMMR.300213 Volume 30, Issue-3, April 2022 AbstractOn 1st July 2017 Goods and Services Tax (GST) was introduced in India with an intention to replace multiple Indirect taxes and to reduce the compliance burden prevailing amongst businesses in India. One of the Read More …

Cause Related Marketing and Sales Promotion: An Analysis of Comparative Impact on Consumer Attitude

Received: 10th March 2021 | Review: 23rd October 2021 | Accepted: 12th February 2022 https://doi.org/10.53908/NMMR.300214 Volume 30, Issue-3, April 2022 AbstractIn order to distinguish their brand companies are trying to be more strategic and adding innovative features in their product offerings. But in today’s time product differentiation exclusively on basis of product attributes is not Read More …

Does Your Personality Affect the Investment Risk You Take?

Received: 11th August 2021 | Review: 17th December 2021 | Accepted: 21st February 2022 https://doi.org/10.53908/NMMR.300215 Volume 30, Issue-3, April 2022 Abstract Purpose: This paper considers personality, one not so extensively researched factor affecting investment decisions. It understands how personality traits affect an individual’s investment risk profile, and also how demographics affect this risk and personality. Read More …

Influence of Social Media Marketing on Customer Equity Drivers and Purchase Intention: Understanding World’s Most Valuable Brand – Amazon

Received: 16th March 2021 | Review: 12th October 2021 | Accepted: 9th February 2022 https://doi.org/10.53908/NMMR.300216 Volume 30, Issue-3, April 2022 AbstractSocial Media is getting incredibly popular amongst brands and consumers both. This study aims to identify the constructs of perceived Social Media Marketing (SMM) activities of an e-commerce brand, Amazon and to evaluate the influence Read More …

How Psychological and Contextual Factors Influence Green Hotel Stay? An Empirical Evidence from Young Indians

Received: 10th Dec 2021 | Review: 25th Jan 2022 | Accepted: 8th Mar 2022 https://doi.org/10.53908/NMMR.300208 Volume 30, Issue-2, April 2022 AbstractObjective: Recent reports on green hotel market highlight that the acceptance rate of green hotel is rising. Therefore, the current study aims at investigating the influence of psychological (perceived consumer effectiveness — PCE) and contextual Read More …

Empirical Study on Local Residents’ Participation in Endogenous Tourism Development

Received: 04th Dec 2021 | Review: 12th Feb 2022 | Accepted: 07th Mar 2022https://doi.org/10.53908/NMMR.300207 Volume 30, Issue-2, April 2022 AbstractPurpose: The present paper endeavors to explore the three-pronged approach; to identify the local residents’ attitude, to investigate the local residents’ participation in planning and implementing the endogenous tourism development project, as well to investigate the Read More …

Food Motives in a Visitor Destination: A Study on Domestic Tourist Visit

Received: 10th Dec 2021 | Review: 07th Jan 2022 | Accepted: 09th Mar 2022 https://doi.org/10.53908/NMMR.300206 Volume 30, Issue-2, April 2022 AbstractObjective – Gastronomy has emerged as a critical component in the promotion and development of tourism attractions. The present goal is to understand about satisfaction level of domestic tourists on cuisine in Kolkata region which Read More …