Food Motives in a Visitor Destination: A Study on Domestic Tourist Visit

Received: 10th Dec 2021 | Review: 07th Jan 2022 | Accepted: 09th Mar 2022 https://doi.org/10.53908/NMMR.300206 Volume 30, Issue-2, April 2022 AbstractObjective – Gastronomy has emerged as a critical component in the promotion and development of tourism attractions. The present goal is to understand about satisfaction level of domestic tourists on cuisine in Kolkata region which Read More …

Causality between Service Quality and Customers’ Satisfaction Across Star Hotels

Received: 26th Nov 2021 | Review: 21st Dec 2021 | Accepted: 06th Mar 2022https://doi.org/10.53908/NMMR.300205 Volume 30, Issue-2, April 2022 AbstractBackground: To win the race of hares, one has to become a leopard performing in faster and pro-active manners than others to win the competition. But to come first and remain ahead of others for longer Read More …

Application of Social Media Analytics in Assessing Decision Insights of Tourists under Disruption

Received: 13th Nov 2021 | Review: 6th Jan 2022 | Accepted: 12th Feb 2022 https://doi.org/10.53908/NMMR.300204 Volume 30, Issue-2, April 2022 AbstractDecision making is a critical challenge under disruptive conditions. Information flow as critical component to decision making may exacerbate or mitigate the impact of disruptive conditions. Such highly complex and unpredictable conditions produce a high Read More …

A Study to Investigate Consumer’s Resonance Experience Effect and Engagement Behaviour on Travel Vlogs

Received: 05th Dec 2021 | Review: 20th Dec 2021 | Accepted: 10th Mar 2022 hhttps://doi.org/10.53908/NMMR.300203 Volume 30, Issue-2, April 2022 Methodology/Approach/Scope – The data was collected via online mode with the help of a structured questionnaire administered to 300 respondents in the Bhubaneswar city, Odisha, who were avid and regular vlogs watchers actively engaged over Read More …

Application of Confirmatory Factor Analysis and Structural Modelling to Measure Experience Economy of Tourists

Received: 16th October 2021 | Review: 4th December 2021 | Accepted: 12th Feb 2022 https://doi.org/10.53908/NMMR.300202 Volume 30, Issue-2, April 2022 AbstractObjective –The present study looked at the connections between dance festival travelers’ experiences, satisfaction, and behavioural intention on the basing of the model on experience economy by Pine and Gilmore and the existing literature. The Read More …

Analyzing Visitors’ Review of Homestays Located in Nature-Based Settings: An NLP Based Approach

Received: 16th October 2021 | Review: 4th December 2021 | Accepted: 12th Feb 2022 https://doi.org/10.53908/NMMR.300201 Volume 30, Issue-2, April 2022 AbstractPurpose: Sentiment analysis techniques such as Natural Language Processing(NLP) provide a powerful tool to analyze textual data. Along with machine learning and other big data methods, these techniques are used in improving customer service quality Read More …

Editorial – A Lonely Planet

Received: 16th October 2021 | Review: 4th December 2021 | Accepted: 12th Feb 2022 https://doi.org/10.53908/NMMR.300209 Volume 30, Issue-2, April 2022 Earth has been branded as a lonely planet. The human quest for the unknown and desire to find out about similar living beings across the universe has returned blank over centuries. So far, we have Read More …

Long-Term Abnormal Returns during Pre and Post Merger: Evidence from India

Received: 15th Sept. 2020 | Reviewed: 20th May 2021 | Accepted: 16th Sept. 2021 https://doi.org/10.53908/NMMR.300107 Volume 30, Issue-1, January 2022 Abstract: Purpose: The present study measures the impact of merger on Indian acquiring entities’ long term stock price performance. The study covers 109 acquiring entities of merger deals undertaken during the period of 2000 to Read More …

In-Store Technology for Store Positioning and Store Loyalty

Received: 5th March 2021 | Review: 17th August 2021 | Accepted: 13th Nov. 2021 https://doi.org/10.53908/NMMR.300106 Volume 30, Issue-1, January 2022 Abstract Purpose: Store positioning via technology and retail image are the factors that influence store loyalty and the success of the retail. The objective of this study is to assess the relation between positioning via Read More …