Abstract In this paper, an attempt has been made to model the volatility of NIFTY index of National Stock Exchange (NSE) and forecast the NIFTY stock returns for short term by using daily data ranging from January-2000 to December-2014, which comprises 3,736 data points for the analysis by using Box-Jenkins or ARIMA model. The volatility Read More …
Abstract The present work aims to develop a scale for measuring Service Quality in the Tourism Industry with special reference to Uttar Pradesh with an aim to find out the dimensions of service quality. The study is based on primary data using a sample of 250 respondents (out of which 238 responses were fit to Read More …
Abstract Organizations are adopting the Enterprise Resource Planning system for better resource management and for availability of centralised information for the purpose of taking strategic decisions. For gaining competitive advantage, it is important that the ERP system is accepted and fully utilised by the users displaying positive attitude and showing least resistance. There are numerous Read More …
Abstract TV viewing these days is one task in a multi-tasking activity. Viewers now respond through social media such as Twitter, Facebook, Instagram and Pinterest. This paper studies the use of social media while watching sports with a view to understanding its impact on TV advertising. Using structured observations, in-depth interviews and netnography, the study Read More …
Abstract Modern organizations bank upon High Performance Work Systems to optimize the potential of their human resources. Drawing upon Job Characteristics Theory (Hackman and Oldham, 1975) and Social Exchange Theory (Blau, 1964), the present study explores the direct effect of HPWPs (High Performance Work Practices) on job performance and the indirect effect through mediation of Read More …
Abstract This study is an attempt to evaluate cultural ethos using OCTAPACE profile which shows how much each ethos is valued and believed by managerial and non managerial employees of power sector organizations. A sample of 432 staff members including technical, quality control and managerial staff was administered the OCTAPACE questionnaire. This instrument containing 40 Read More …
Abstract The purpose of this research paper is to explore the moderating effects of goods types produced on the relationship between supply chain management and performance of the manufacturing industry. Based on the review of literature relating to supply c h a i n m a n a g e m e n t a Read More …
Abstract Indian consumers are widely using luxury brands primarily in the perusal care segment. The number of high net worth individuals has increased, awareness is enhanced and individuals are concerned about their looks and presentation. This paper explores the factors that consumers consider while buying luxury personal care products; additionally, it also explores the effects Read More …
Abstract The present paper is an attempt to examine the significant factors of teenagers’ apparel purchase intentions in Lucknow. The main objective of the research paper is to explore and conceptualize various factors, which influence the purchase patterns of teenagers. A questionnaire consisting of 43 items was developed to measure the construct and its dimensions. Read More …
