Proposition and Validation of Retention Model for Managers in Select Indian Private Sector Banks

Received:16 April 2021 | Revised:14 June 2021 | Accepted: 4 Sept 2021 http://doi.org/10.53908/nmmr.290303 Vol 29, Issue-3, July-September, 2021 Abstract: Focusing on private banking industry in Delhi (India), the study intent to identify the direct and indirect influence of select individual, internal (organizational) and external (environment) variables on retention of bank managers. Three retention models for Read More …

An Analysis of Intellectual Capital and Firms’ Profitability: with Reference to Indian IT Companies

AbstractThe emergence of the quaternary sector has given rise to the knowledge based economy, which has led to a huge market for intangible assets or Intellectual Capital (IC). The purpose of the study is to explore the effect of Value Added Intellectual Coefficient (VAIC) on IT firms’ profitability for the time period of 2011 to Read More …

Exploring Divided Attention: Watching Sports with a Second Screen in India

Abstract TV viewing these days is one task in a multi-tasking activity. Viewers now respond through social media such as Twitter, Facebook, Instagram and Pinterest. This paper studies the use of social media while watching sports with a view to understanding its impact on TV advertising. Using structured observations, in-depth interviews and netnography, the study Read More …

Exploring the role of Country of Origin for Luxury Personal Care Products in India

Abstract Indian consumers are widely using luxury brands primarily in the perusal care segment. The number of high net worth individuals has increased, awareness is enhanced and individuals are concerned about their looks and presentation. This paper explores the factors that consumers consider while buying luxury personal care products; additionally, it also explores the effects Read More …

Institutionalization of Export Promotion in India: An Empirical Study

Abstract Export promotion is undertaken by both industrialized and developing economies. Export credit arrangements ensure protection from commercial risks, offer insurance mechanism from illiquidity and insolvency, and also provide cost-effective information. The need for export promotion is more important to transition economies as they may use the resources for modernization of infrastructure and technology. This Read More …