Year: 2022

Received: 16th October 2021 | Review: 4th December 2021 | Accepted: 12th Feb 2022 https://doi.org/10.53908/NMMR.300202 Volume 30, Issue-2, April 2022 AbstractObjective –The present study looked at the connections between dance festival travelers’ experiences, satisfaction, and behavioural intention on the basing of the model on experience economy by Pine and Gilmore and the existing literature. The Read More …

Received: 16th October 2021 | Review: 4th December 2021 | Accepted: 12th Feb 2022 https://doi.org/10.53908/NMMR.300201 Volume 30, Issue-2, April 2022 AbstractPurpose: Sentiment analysis techniques such as Natural Language Processing(NLP) provide a powerful tool to analyze textual data. Along with machine learning and other big data methods, these techniques are used in improving customer service quality Read More …

Received: 16th October 2021 | Review: 4th December 2021 | Accepted: 12th Feb 2022 https://doi.org/10.53908/NMMR.300209 Volume 30, Issue-2, April 2022 Earth has been branded as a lonely planet. The human quest for the unknown and desire to find out about similar living beings across the universe has returned blank over centuries. So far, we have Read More …

Received: 15th Sept. 2020 | Reviewed: 20th May 2021 | Accepted: 16th Sept. 2021 https://doi.org/10.53908/NMMR.300107 Volume 30, Issue-1, January 2022 Abstract: Purpose: The present study measures the impact of merger on Indian acquiring entities’ long term stock price performance. The study covers 109 acquiring entities of merger deals undertaken during the period of 2000 to Read More …

Received: 5th March 2021 | Review: 17th August 2021 | Accepted: 13th Nov. 2021 https://doi.org/10.53908/NMMR.300106 Volume 30, Issue-1, January 2022 Abstract Purpose: Store positioning via technology and retail image are the factors that influence store loyalty and the success of the retail. The objective of this study is to assess the relation between positioning via Read More …

Received: 16th July 2021 | Review: 20th Nov. 2021 | Accepted: 10th Dec. 2021 https://doi.org/10.53908/NMMR.300105 Volume 30, Issue-1, January 2022 Abstract Purpose: The paper aims at systematic and critical evaluation of the research papers for the past 21 years and to analyze the year-wise contribution of different journals and countries’ contributions in the domain of Read More …

Received: 15th June 2021 | Review: 20th Sept. 2021 | Accepted: 5th Dec. 2021 https://doi.org/10.53908/NMMR.300104 Volume 30, Issue-1, January 2022 Abstract Purpose: The present paper is an attempt to examine the impact of innovativeness on organizational performance. The investigation was carried out in Information Technology (IT) industry of Northern region of India. Methodology:A sample of Read More …

Received: 4 July 2021 | Review: 10 October 2021 | Accepted: 5 December 2021 https://doi.org/10.53908/NMMR.300102 Volume 30, Issue-1, January 2022 Abstract Purpose: Recently, the concept of hybrid organizations has re-emerged. These companies specialize in tackling social or economic issues while pursuing business goals through incorporating both targets in their mission. China currently faces many social Read More …