Received: 23 June 2021 | Review: 16 Sept 2021 | Accepted: 11 Sept. 2021 https://doi.org/10.53908/NMMR.300103 Volume 30, Issue-1, January 2022 Abstract Purpose– Consumers have increased their concerns in natural ingredients, sustainable packaging, and other green elements of products. The study was intended to evaluate customers’ attitude, concern, behavior and knowledge on green products. Methodology- The Read More …
Tourism in Kerala has witnessed commendable growth over the recent years. Wildlife tourism destinations in Kerala contribute a very significant share in this development. Wildlife tourism site operators receive a growing number of visitors in wildlife sanctuaries, national parks and other wildlife tourism destinations every day. In order to control the number and activities of Read More …
Abstract In the new era, due to competition, business houses are exploring new modes of communication to achieve a balance in speed and cost of reaching their target audience effectively. This leads to an effective mode of communication termed as advertising. In the last few years, Indian internet advertising spend has increased dramatically. Advertising over Read More …
