Year: 2022

Received: 10th March 2021 | Review: 23rd October 2021 | Accepted: 12th February 2022 https://doi.org/10.53908/NMMR.300214 Volume 30, Issue-3, April 2022 AbstractIn order to distinguish their brand companies are trying to be more strategic and adding innovative features in their product offerings. But in today’s time product differentiation exclusively on basis of product attributes is not Read More …

Received: 11th August 2021 | Review: 17th December 2021 | Accepted: 21st February 2022 https://doi.org/10.53908/NMMR.300215 Volume 30, Issue-3, April 2022 Abstract Purpose: This paper considers personality, one not so extensively researched factor affecting investment decisions. It understands how personality traits affect an individual’s investment risk profile, and also how demographics affect this risk and personality. Read More …

Received: 16th March 2021 | Review: 12th October 2021 | Accepted: 9th February 2022 https://doi.org/10.53908/NMMR.300216 Volume 30, Issue-3, April 2022 AbstractSocial Media is getting incredibly popular amongst brands and consumers both. This study aims to identify the constructs of perceived Social Media Marketing (SMM) activities of an e-commerce brand, Amazon and to evaluate the influence Read More …

Received: 10th Dec 2021 | Review: 25th Jan 2022 | Accepted: 8th Mar 2022 https://doi.org/10.53908/NMMR.300208 Volume 30, Issue-2, April 2022 AbstractObjective: Recent reports on green hotel market highlight that the acceptance rate of green hotel is rising. Therefore, the current study aims at investigating the influence of psychological (perceived consumer effectiveness — PCE) and contextual Read More …

Received: 04th Dec 2021 | Review: 12th Feb 2022 | Accepted: 07th Mar 2022https://doi.org/10.53908/NMMR.300207 Volume 30, Issue-2, April 2022 AbstractPurpose: The present paper endeavors to explore the three-pronged approach; to identify the local residents’ attitude, to investigate the local residents’ participation in planning and implementing the endogenous tourism development project, as well to investigate the Read More …

Received: 10th Dec 2021 | Review: 07th Jan 2022 | Accepted: 09th Mar 2022 https://doi.org/10.53908/NMMR.300206 Volume 30, Issue-2, April 2022 AbstractObjective – Gastronomy has emerged as a critical component in the promotion and development of tourism attractions. The present goal is to understand about satisfaction level of domestic tourists on cuisine in Kolkata region which Read More …

Received: 26th Nov 2021 | Review: 21st Dec 2021 | Accepted: 06th Mar 2022https://doi.org/10.53908/NMMR.300205 Volume 30, Issue-2, April 2022 AbstractBackground: To win the race of hares, one has to become a leopard performing in faster and pro-active manners than others to win the competition. But to come first and remain ahead of others for longer Read More …

Received: 13th Nov 2021 | Review: 6th Jan 2022 | Accepted: 12th Feb 2022 https://doi.org/10.53908/NMMR.300204 Volume 30, Issue-2, April 2022 AbstractDecision making is a critical challenge under disruptive conditions. Information flow as critical component to decision making may exacerbate or mitigate the impact of disruptive conditions. Such highly complex and unpredictable conditions produce a high Read More …

Received: 05th Dec 2021 | Review: 20th Dec 2021 | Accepted: 10th Mar 2022 hhttps://doi.org/10.53908/NMMR.300203 Volume 30, Issue-2, April 2022 Methodology/Approach/Scope – The data was collected via online mode with the help of a structured questionnaire administered to 300 respondents in the Bhubaneswar city, Odisha, who were avid and regular vlogs watchers actively engaged over Read More …