In this January 2018 issue of the Journal, we present six important and interesting research manuscripts by thoughtful scholars and practitioners. In this issue, I am presenting below a thought piece on how to balance democratization of education and maintain th high-quality. This article was published in the special issue produced on the occasion of Read More …
Abstract Online customer experience (OCE) is an evolving research area due to rapid growth of online retail in India. However, this field lacks empirical research in the Indian context. This study develops a conceptual model of OCE with antecedents, components and outcome variables, and empirically tests it through structural equation modelling using a sample of Read More …
Abstract Brand building is seen as an important activity by consumer marketing companies and substantial budgets are assigned to this activity. There are several conceptualisations of brand equity. Several of these are directed towards creating a favourable customer mind-set. Customer mind-set is an umbrella construct comprising of awareness, image, attitude, emotional connect, differentiation, comprehension and Read More …
Abstract Stock market anomalies are based on the premise that if the stock market is efficient and follows a random walk, the stock prices will reflect all available information at any point in time resulting in a zero probability of superior market returns. This aspect would lead to a zero probability to predict changes in Read More …
Abstract Companies worldwide are trying to implement green supply chain management practices at various levels of their supply chain. This process is triggered by multiple factors such as increasing awareness about environmental deterioration, increasing legislations and pressures from the government to comply with regulatory requirements, etc. A research study was conducted to understand to what Read More …
Abstract Companies developing new products must consider feature complementarity of the assortment as it plays a crucial role in consumers’ preference and evaluation of options they finally choose. Consumers derive more utility when feature sofa ssort mentare complementary than in an assortment with noncomplementary features. When options in the assortment have complementary features, it leads Read More …
Abstract hacklink evden eve nakliyat halı yıkama bmw yedek parça hacklink panel hacklink satış Commodities such as gold, silver and copper have drawn considerable attention with respect to their price volatility. The spot prices of precious metals (gold and silver) not only redirects us to review the current supply and demand condition, but also reveals Read More …
