Extending UTAUT Model to Examine MOOC Adoption

Author Shrikant Mulik Dr. Manjari Srivastava Dr. Nilay Yajnik Abstract The purpose of this study is to examine the adoption of Massive Open Online Courses (MOOC) by extending the Unified Theory of Acceptance and Use of Technology (UTAUT) with an addition of Perceived Value construct. Data was collected from 310 individuals, who had enrolled in Read More …

Antecedents of Online Shopping Experience: An Empirical Study

Abstract Online customer experience (OCE) is an evolving research area due to rapid growth of online retail in India. However, this field lacks empirical research in the Indian context. This study develops a conceptual model of OCE with antecedents, components and outcome variables, and empirically tests it through structural equation modelling using a sample of Read More …