Elements of Supply Chain Management in Pharmaceutical Industry We are delighted to present our January issues of NMIMS Management Review, and Economics and Public Policy Journals. The quality of the manuscripts and the editorial board speak for themselves. We are also introducing a brand new scholarly journal: NMIMS Engineering and Technology Review journal. The incredibly Read More …
Institutions are an outcome of a leader’s dream, vision and strategy. In the context of knowledge organizations like educational institutions, which involve talent management, its intangibility, values and culture define the institution. These characteristics differentiate it from all other forms of organization. For example, the culture of collegiality and consensus building helps in making a Read More …
Abstract By understanding the customer asset and managing customers as strategic assets, the firm can increase shareholder value. ‘Customer Equity’ is the overall value of the firm’s current customers and the firm’s prospective customers. This implies that marketing investments must be made in customer equity. Return on marketing investments is becoming increasingly important for making Read More …
Abstract The relation between income and consumption has been observed by economists for a long time. However, J K Keneys, for the first time, studied the theoretical level of the consumption behaviour and proposed Absolute Income Hypothesis (AIH) from The General Theory according to which the current consumption expenditure mainly depends on current income. India, Read More …
Abstract This research aims to inspect the role of absorptive capacity in connecting green supply chain management (GSCM) practices, responsive strategy (RS) and supply chain performance (SCP) by utilising the information processing theory (IPT). Data was collected from 57 textile organisations in Pakistan and partial least square of structural equation modelling (PLS-SEM) is employed to Read More …
Abstract The aim of this study is to determine social loafing perceptions of employees in the same organisational climate related to co-workers and is to determine its effects on employees’ feeling of burnout. Relying on this goal, data has been obtained by face-to-face survey method from 108 employees who work in a public institution in Read More …
Abstract This study seeks to use the concept of Data Envelopment Analysis for setting benchmarks of efficiency using two inputs and two outputs. In the process, the study highlights the inherent contradictions in the application. In case of deficient divisions, instead of increasing the inputs to better the output, the DEA analysis recommends reducing the Read More …
Abstract The prescription medicines business in India is primarily driven by the field sales force of MedicalRepresentatives (MRs). These MRs regularly visit the doctors to update them about the various medicines their pharmaceutical company makes/markets with an attempt to convince them to prescribe it for the patients. MRs also make sure that the medicines are Read More …
