Volatility patterns of stock returns in India

Abstract This paper analyzes the time variation in volatility in the Indian stock market during 2009 – 2014. Analysis has been done to examine if there has been an increase or a decrease in volatility persistence in the Indian stock market on account of the process of financial slowdown in India after the global crisis. Read More …

Impact of Empowering Leadership and Trust on Attitude towards Technology Adoption

Abstract Organizations are adopting the Enterprise Resource Planning system for better resource management and for availability of centralised information for the purpose of taking strategic decisions. For gaining competitive advantage, it is important that the ERP system is accepted and fully utilised by the users displaying positive attitude and showing least resistance. There are numerous Read More …

Exploring Divided Attention: Watching Sports with a Second Screen in India

Abstract TV viewing these days is one task in a multi-tasking activity. Viewers now respond through social media such as Twitter, Facebook, Instagram and Pinterest. This paper studies the use of social media while watching sports with a view to understanding its impact on TV advertising. Using structured observations, in-depth interviews and netnography, the study Read More …

Attitude of college students towards advertisements in the indian context: An empirical analysis

Abstract College students represent an important segment of consumers. They have the capability of influencing purchasing decisions of near ones and establishing brand loyalties. The study aims to determine the attitude of students from diverse fields of education towards advertisements. Keeping the study ‘A Factor Analysis of College Student Attitudes toward Advertising’ by Larkin in Read More …