Customer Experience Management: The Role of Purpose of Travel as Moderator
Received: 30th October 2022 Review: 12th December 2022 Accepted: 16th January 2023 http://doi.org/10.53908/NMMR.310103 Abstract Purpose – The study examines the impact of customer experience on revisit intention and further studies the moderating influence of the purpose of travel on the relationship between customer experience and revisit intentions. Design/Methodology/Approach – The data were collected, using a Read More …