Category: Analysis

Received: 10th Dec 2021 | Review: 25th Jan 2022 | Accepted: 8th Mar 2022 https://doi.org/10.53908/NMMR.300208 Volume 30, Issue-2, April 2022 AbstractObjective: Recent reports on green hotel market highlight that the acceptance rate of green hotel is rising. Therefore, the current study aims at investigating the influence of psychological (perceived consumer effectiveness — PCE) and contextual Read More …

Received: 04th Dec 2021 | Review: 12th Feb 2022 | Accepted: 07th Mar 2022https://doi.org/10.53908/NMMR.300207 Volume 30, Issue-2, April 2022 AbstractPurpose: The present paper endeavors to explore the three-pronged approach; to identify the local residents’ attitude, to investigate the local residents’ participation in planning and implementing the endogenous tourism development project, as well to investigate the Read More …

Received: 10th Dec 2021 | Review: 07th Jan 2022 | Accepted: 09th Mar 2022 https://doi.org/10.53908/NMMR.300206 Volume 30, Issue-2, April 2022 AbstractObjective – Gastronomy has emerged as a critical component in the promotion and development of tourism attractions. The present goal is to understand about satisfaction level of domestic tourists on cuisine in Kolkata region which Read More …

Received: 26th Nov 2021 | Review: 21st Dec 2021 | Accepted: 06th Mar 2022https://doi.org/10.53908/NMMR.300205 Volume 30, Issue-2, April 2022 AbstractBackground: To win the race of hares, one has to become a leopard performing in faster and pro-active manners than others to win the competition. But to come first and remain ahead of others for longer Read More …

Received: 13th Nov 2021 | Review: 6th Jan 2022 | Accepted: 12th Feb 2022 https://doi.org/10.53908/NMMR.300204 Volume 30, Issue-2, April 2022 AbstractDecision making is a critical challenge under disruptive conditions. Information flow as critical component to decision making may exacerbate or mitigate the impact of disruptive conditions. Such highly complex and unpredictable conditions produce a high Read More …

Received: 05th Dec 2021 | Review: 20th Dec 2021 | Accepted: 10th Mar 2022 hhttps://doi.org/10.53908/NMMR.300203 Volume 30, Issue-2, April 2022 Methodology/Approach/Scope – The data was collected via online mode with the help of a structured questionnaire administered to 300 respondents in the Bhubaneswar city, Odisha, who were avid and regular vlogs watchers actively engaged over Read More …

Received: 16th October 2021 | Review: 4th December 2021 | Accepted: 12th Feb 2022 https://doi.org/10.53908/NMMR.300202 Volume 30, Issue-2, April 2022 AbstractObjective –The present study looked at the connections between dance festival travelers’ experiences, satisfaction, and behavioural intention on the basing of the model on experience economy by Pine and Gilmore and the existing literature. The Read More …

Received: 16th October 2021 | Review: 4th December 2021 | Accepted: 12th Feb 2022 https://doi.org/10.53908/NMMR.300201 Volume 30, Issue-2, April 2022 AbstractPurpose: Sentiment analysis techniques such as Natural Language Processing(NLP) provide a powerful tool to analyze textual data. Along with machine learning and other big data methods, these techniques are used in improving customer service quality Read More …

Received: 16th October 2021 | Review: 4th December 2021 | Accepted: 12th Feb 2022 https://doi.org/10.53908/NMMR.300209 Volume 30, Issue-2, April 2022 Earth has been branded as a lonely planet. The human quest for the unknown and desire to find out about similar living beings across the universe has returned blank over centuries. So far, we have Read More …