Author: Tejinder.Sharma

Faculty Perspectives of Internal Marketing Practices – An Exploratory Study in B-Schools of Punjab

Posted onAuthorTejinder.Sharma

Introduction A tremendous rise in the number of educational institutions has led to the emergence of a highly competitive environment in the field of higher education. Educational institutions are not only competing in terms of acquiring new students but huge efforts are also required in retaining quality faculty. To meet with such challenges, organizations are Read More …

Service Quality in Higher Education: A Comparative Study of Management and Education Institutions

Posted onAuthorRita.Chopra

Abstract Liberalization of the higher education sector has increased the access of students to institutions of higher learning; students of today are far more informed and have more choices in terms of institutions to pursue their higher studies. In the age of competition, the institutions of higher learning need to understand the customers’ (students’) perceptions Read More …