Received: 5th March 2021 | Review: 17th August 2021 | Accepted: 13th Nov. 2021 https://doi.org/10.53908/NMMR.300106 Volume 30, Issue-1, January 2022 Abstract Purpose: Store positioning via technology and retail image are the factors that influence store loyalty and the success of the retail. The objective of this study is to assess the relation between positioning via Read More …
Received: 16th July 2021 | Review: 20th Nov. 2021 | Accepted: 10th Dec. 2021 https://doi.org/10.53908/NMMR.300105 Volume 30, Issue-1, January 2022 Abstract Purpose: The paper aims at systematic and critical evaluation of the research papers for the past 21 years and to analyze the year-wise contribution of different journals and countries’ contributions in the domain of Read More …
Received: 15th June 2021 | Review: 20th Sept. 2021 | Accepted: 5th Dec. 2021 https://doi.org/10.53908/NMMR.300104 Volume 30, Issue-1, January 2022 Abstract Purpose: The present paper is an attempt to examine the impact of innovativeness on organizational performance. The investigation was carried out in Information Technology (IT) industry of Northern region of India. Methodology:A sample of Read More …
