https://doi.org/10.53908/NMMR.300104
Volume 30, Issue-1, January 2022
Abstract
Purpose: The present paper is an attempt to examine the impact of innovativeness
on organizational performance. The investigation was carried out in Information
Technology (IT) industry of Northern region of India.
Methodology:A sample of 420 employees working in the Northern region was
analyzed by applying Partial Least Square Structural Equation Modeling 3.0 (PLSSEM) and Statistical Package for Social Sciences (SPSS).
Findings: The key objective of the present research is to identify the dimensions
of organizational innovativeness that has an effect on organizational performance.
The findings revealed that product, process and marketing innovativeness have a
significant and positive impact on organizational performance, whereas, the impact
of behavioral innovativeness on performance is not significant.
Practical Implications: The outcomes of the study provide important insights to the
policy makers and strategists to redesign the innovation practices and strategies that
will further help in improving organizational performance.
Originality: Limited studies have been conducted in IT sector of Northern region in
order to determine the role of innovativness in predicting organizational performance.
Therefore, the results of this study contributes to the existing literature and also
presents the perception of employees regarding the role of innovation to improve
organizational performance.
Keywords: Information Technology, Organizational innovativeness, organizational
performance, Structural Equation Modeling, India
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