Tag: bank

Proposition and Validation of Retention Model for Managers in Select Indian Private Sector Banks

Posted onAuthor

Received:16 April 2021 | Revised:14 June 2021 | Accepted: 4 Sept 2021 http://doi.org/10.53908/nmmr.290303 Vol 29, Issue-3, July-September, 2021 Abstract: Focusing on private banking industry in Delhi (India), the study intent to identify the direct and indirect influence of select individual, internal (organizational) and external (environment) variables on retention of bank managers. Three retention models for Read More …

Measuring moderating effects of service recovery and CRM on consumer trust, repatronization and advocacy with distribution variation of the same across recovery zone-of-tolerance

Posted onAuthorBivraj.Bhusan.Parida

Abstract Service firms are prone to encounter service failures due to certain inherent criticalities of services related to its transaction and quality perception. As a strategic response, service recovery becomes almost imperative in such cases. To increase the probability of registering zero-defective services, service firms have adopted customer relationship management (CRM) which has been presumed Read More …