An empirical study to understand the factors influencing green supply chain management adoption in India

Abstract Companies worldwide are trying to implement green supply chain management practices at various levels of their supply chain. This process is triggered by multiple factors such as increasing awareness about environmental deterioration, increasing legislations and pressures from the government to comply with regulatory requirements, etc. A research study was conducted to understand to what Read More …

Feature Complementarity and Large Assortments: Role of Feature Complementarity in Developing Product Assortment

Abstract Companies developing new products must consider feature complementarity of the assortment as it plays a crucial role in consumers’ preference and evaluation of options they finally choose. Consumers derive more utility when feature sofa ssort mentare complementary than in an assortment with noncomplementary features. When options in the assortment have complementary features, it leads Read More …

A Study of Volatility of Select Metals Traded in the Indian Commodity Market

Abstract Commodities such as gold, silver and copper have drawn considerable attention with respect to their price volatility. The spot prices of precious metals (gold and silver) not only redirects us to review the current supply and demand condition, but also reveals the predictions of future inflation and the general business and economic environment. The Read More …

FairPay Relationship Pricing: An Adaptive, Value-Based Strategy for Consumer Markets

Author Richard Reisman President and founder, Teleshuttle Corporation Abstract As businesses confront the challenges and opportunities of the digital era, they should look deeply at their assumptions about the basic social contract and value propositions that drive customer relationships, and how they center on price and value. Businesses still set prices unilaterally, in advance, with Read More …

Examining Factors Affecting Consumers Attitude and Purchase Intention with Special Reference to Electronic Durable Goods

Author Rakesh Kumar, Senior Research Fellow, Department of Business Administration, University of Lucknow S. K. Kaushal, Assistant Professor, Department of Business Administration, University of Lucknow Abstract Study of consumers’ attitude and its implications to actual purchase behaviour has always been an interesting and challenging yet elusive task for academicians and researchers. It becomes very important Read More …