Impact of Relationship value dimensions on Purchase Enhancement in B-to-B Markets – An Analysis from the Supplier Perspective in the Automotive Industry

Author R.K. Gopal Abstract There is considerable talk about India becoming an automotive component-manufacturing hub in the near future. Today, the auto component industry is a very vibrant industry of the Indian economy. It plays a crucial role in the automobile sector. Globally, the auto industry is primarily into outsourcing, and the trend is reflected Read More …

The Volatility Effect in Value and Growth Stocks – Evidence from India

Author – Mayank Joshipura – Shilpa Peswani Abstract The paper studies the strength of low-risk anomaly in value stocks (low price-to earnings ratio stocks) and growth stocks (high price-to-earnings stocks) among the universe of listed stocks in the Indian equity market. It studies stocks listed on National Stock Exchange (NSE) for the period from January Read More …

Trade Liberalization and Inequality – Re-examining Theory and Empirical Evidence

Author Simran Sethi Abstract This paper re-examines the theoretical and empirical evidence regarding the impact of trade liberalization on income inequality and attempts to identify areas for future research. Since the 1980s, there has been a rise in inequality in both the developed and developing world. This was also the time when many developing countries Read More …

Liquidity-Profitability Trade-Off – A Game of Survival and Growth

Author Ashok Panigrahi One of the fundamental truths of survival for a firm is that it should be liquid enough while simultaneously being consistently profitable to grow and create wealth. While survival is essential for growth, growth is, in turn, essential for survival. In other words, to maintain liquidity, the firm needs to keep sufficient Read More …

Antecedents of Online Shopping Experience: An Empirical Study

Abstract Online customer experience (OCE) is an evolving research area due to rapid growth of online retail in India. However, this field lacks empirical research in the Indian context. This study develops a conceptual model of OCE with antecedents, components and outcome variables, and empirically tests it through structural equation modelling using a sample of Read More …

Relationship between Brand Value and Brand Loyalty: An empirical study of consumer products

Abstract Brand building is seen as an important activity by consumer marketing companies and substantial budgets are assigned to this activity. There are several conceptualisations of brand equity. Several of these are directed towards creating a favourable customer mind-set. Customer mind-set is an umbrella construct comprising of awareness, image, attitude, emotional connect, differentiation, comprehension and Read More …