Category: Analysis

Received: April 23, 2020| Revised: : June 15, 2021 | Accepted: Sept. 15, 2021https://doi.org/10.53908/NMMR.290402 Vol 29, Issue-4, October-December 2021 Abstract Purpose: The purpose of this conceptual paper is to analyze, review, and articulate the impact of the COVID-19 pandemic on marketers. While scholars have explored the impact of the pandemic on marketing, extant research on Read More …

Received: 11 Nov 2020| Revised: 20 June 2021 | Accepted: 10 Sept. 2021https://doi.org/10.53908/NMMR.290403 Vol 29, Issue-4, October-December 2021 Abstract Purpose: Using the SERVQUAL model in the Natural Gas Distribution business context, the research paper examines and compares the quality of service parameters of two City Gas Distribution (CGD) companies engaged in Piped Natural Gas (PNG) Read More …

Received: 3 Feb 2021| Revised: 16 April 2021 | Accepted: 9 Sept 2021https://doi.org/10.53908/NMMR.290404 Vol 29, Issue-4, October-December 2021 Abstract Purpose: Perceived stress and burnout are by-products of physiological and psychological burdens among nursing personnel. Physical and psychological stress is a perennial issue among the health care providers, especially among nurses in the resource constrained settings. Read More …

Received: 14 Jan 2021 | Revised: 20 June 2021 | Accepted: 16 Sept 2021https://doi.org/10.53908/NMMR.290405 Vol 29, Issue-4, October-December 2021 Abstract Purpose: Management philosophy acts as a foundation for business by defining its vision, mission, and purpose and by providing guidelines for its operations. For centuries, Indian ethos has encouraged socially beneficial corporate behavior by invoking Read More …

Received: 12 Feb 2021 | Revised: 20 June 2021 | Accepted: 10 Sept 2021 https://doi.org/10.53908/NMMR.290406 Vol 29, Issue-4, October, 2021 Laying out the Vision and Executing It – the Disney Way There haven’t been many organizations which not just survive but continue to thrive during their lifespan. One of these is the Walt Disney Company, Read More …

http://doi.org/10.53908/nmmr.29030E Vol 29, Issue-3, July-September, 2021 Abstract: We are living in an unequal world. This inequity is created partly by nature and partly by us. With the growth of civilizations, different nations have moved on the ladder at a different pace and it has resulted in unequal rights on both natural and man-made resources. A Read More …

Received: 24 Dec 2020 | Revised: 25 April 2021 | Accepted: 4 Sept 2021 http://doi.org/10.53908/nmmr.290301 Vol 29, Issue-3, July-September, 2021 Abstract : This paper is an attempt to explore the relationship between the value premium and expected stock returns in the Indian stock market and evaluates whether the value premium disappears or not when the Read More …

Received: 27 Mar | Revised: 19 July 2021 | Accepted: 4 Sept 2021http://doi.org/10.53908/nmmr.290302 Vol 29, Issue-3, July-September, 2021 Abstract The turbulent times created by the recent uncertain events give only two solutions – either surrender or fight-out. It has been the story so far for the MSMEs in India. Three events that changed the business Read More …