Impact of Relationship value dimensions on Purchase Enhancement in B-to-B Markets – An Analysis from the Supplier Perspective in the Automotive Industry

Author R.K. Gopal Abstract There is considerable talk about India becoming an automotive component-manufacturing hub in the near future. Today, the auto component industry is a very vibrant industry of the Indian economy. It plays a crucial role in the automobile sector. Globally, the auto industry is primarily into outsourcing, and the trend is reflected Read More …

The Volatility Effect in Value and Growth Stocks – Evidence from India

Author – Mayank Joshipura – Shilpa Peswani Abstract The paper studies the strength of low-risk anomaly in value stocks (low price-to earnings ratio stocks) and growth stocks (high price-to-earnings stocks) among the universe of listed stocks in the Indian equity market. It studies stocks listed on National Stock Exchange (NSE) for the period from January Read More …

Trade Liberalization and Inequality – Re-examining Theory and Empirical Evidence

Author Simran Sethi Abstract This paper re-examines the theoretical and empirical evidence regarding the impact of trade liberalization on income inequality and attempts to identify areas for future research. Since the 1980s, there has been a rise in inequality in both the developed and developing world. This was also the time when many developing countries Read More …

Liquidity-Profitability Trade-Off – A Game of Survival and Growth

Author Ashok Panigrahi One of the fundamental truths of survival for a firm is that it should be liquid enough while simultaneously being consistently profitable to grow and create wealth. While survival is essential for growth, growth is, in turn, essential for survival. In other words, to maintain liquidity, the firm needs to keep sufficient Read More …

FairPay Relationship Pricing: An Adaptive, Value-Based Strategy for Consumer Markets

Author Richard Reisman President and founder, Teleshuttle Corporation Abstract As businesses confront the challenges and opportunities of the digital era, they should look deeply at their assumptions about the basic social contract and value propositions that drive customer relationships, and how they center on price and value. Businesses still set prices unilaterally, in advance, with Read More …

Examining Factors Affecting Consumers Attitude and Purchase Intention with Special Reference to Electronic Durable Goods

Author Rakesh Kumar, Senior Research Fellow, Department of Business Administration, University of Lucknow S. K. Kaushal, Assistant Professor, Department of Business Administration, University of Lucknow Abstract Study of consumers’ attitude and its implications to actual purchase behaviour has always been an interesting and challenging yet elusive task for academicians and researchers. It becomes very important Read More …

Foreign Currency Forecasts: A Combination Analysis

Author Augustine C. Arize Charles J. Berendt Giuliana Campanelli Andreopoulos Ioannis N. Kallianiotis John Malindretos Abstract This paper uses a large variety of different models and examines the predictive performance of these exchange rate models by applying parametric and nonparametric techniques. For forecasting, we will choose that predictor with the smallest root mean square forecast Read More …

Market Orientation in non-profit organisations

Author Rupinder Kaur, SRF, School of Business Studies, Punjab Agricultural University, Ludhiana Babita Kumar, Professor, School of Business Studies, Punjab Agricultural University, Ludhiana, Punjab Abstract Non-profit organisations (NPOs) have remained in focus of various researchers and practitioners over the last few decades. The proliferation of these organisations around the world has resulted in studies across Read More …

Role of Empathy and Customer Orientation in Job Satisfaction and Organizational Commitment

Author Gordhan K. Saini S. K. Pandey Archana Singh Gurumurthy Kalyanaram Role of Empathy and Customer Orientation in Job Satisfaction and Organizational Commitment Researchers have paid considerable attention to the concept of customer orientation, particularly in the services sector. It is shown that customer-oriented organizations are more likely to contribute to customer satisfaction and organizational Read More …