Abstract The prescription medicines business in India is primarily driven by the field sales force of MedicalRepresentatives (MRs). These MRs regularly visit the doctors to update them about the various medicines their pharmaceutical company makes/markets with an attempt to convince them to prescribe it for the patients. MRs also make sure that the medicines are Read More …
Abstract This paper is an exploratory review of literature to understand and obtain insights on the evaluative criteria consumers use to make purchase decisions of FMCG products. Understanding consumers’ psyche is a very complex process; it becomes more complex when consumers evaluate alternatives before they purchase FMCG products to satisfy their needs. Knowledge of various Read More …
Abstract Ever since the global financial crisis hit the world economy in 2008, Basel Committee on Banking Supervision (BCBS) has been instrumental in suggesting regulations which will largely enhance the banking system’s ability to absorb economic upheavals. The suggested Basel-III regulations are an improved version of the earlier Basel-II banking regulations. It primarily emphasizes the Read More …
The Office of Financial Research (OFR) Working Paper Series allows staff and their co-authors to disseminate preliminary research findings in a format intended to generate discussion and critical comments. Papers in the OFR Working Paper Series are works in progress and subject to revision. Views and opinions expressed are those of the authors and do Read More …
Author Gordhan K. Saini S. K. Pandey Archana Singh Gurumurthy Kalyanaram Researchers have paid considerable attention to the concept of customer orientation, particularly in the services sector. It is shown that customer-oriented organizations are more likely to contribute to customer satisfaction and organizational goals as against organizations with no customer orientation (Brown, Mowen, Donavan, & Read More …
Author Shrikant Mulik Dr. Manjari Srivastava Dr. Nilay Yajnik Abstract The purpose of this study is to examine the adoption of Massive Open Online Courses (MOOC) by extending the Unified Theory of Acceptance and Use of Technology (UTAUT) with an addition of Perceived Value construct. Data was collected from 310 individuals, who had enrolled in Read More …
Author Pratibha Jha Dr. Bhaskar Karn Abstract Knowledge-enabled supply chain process or supply chain learning (SCL) in Indian digital selling firms is an evolving area due to rapid growth of online trade in India. This study attempts to identify the integration of knowledge management systems with the supply chain management process in Indian digital selling Read More …
Author David Mills, Kathy Wang, Brendan Malone, Anjana Ravi, Jeff Marquardt, Clinton Chen, Anton Badev, Timothy Brezinski, Linda Fahy, Kimberley Liao, Vanessa Kargenian, Max Ellithorpe, Wendy Ng, and Maria Baird NOTE: Staff working papers in the Finance and Economics Discussion Series (FEDS) are preliminary materials circulated to stimulate discussion and critical comment. The analysis and Read More …
Author – Namrita Singh Ahluwalia – Mohit Gupta – Navdeep Aggarwal Abstract Stock analysts provide investors with recommendations of stocks that they track. Recommendations cover information and insights into particular companies the analyst follows with the intention of guiding investors to taking relevant investment decisions. This paper aims to analyse the impact of stock ‘sell’ Read More …
