COVID-19 Review, Analysis and Future Research
Directions: Implications for Marketers

Received: April 23, 2020| Revised: : June 15, 2021 | Accepted: Sept. 15, 2021https://doi.org/10.53908/NMMR.290402 Vol 29, Issue-4, October-December 2021 Abstract Purpose: The purpose of this conceptual paper is to analyze, review, and articulate the impact of the COVID-19 pandemic on marketers. While scholars have explored the impact of the pandemic on marketing, extant research on Read More …