The Ride of a Lifetime: Lessons in Creative Leadership from the CEO of the Walt
Disney Company, Robert Iger.

Received: 12 Feb 2021 | Revised: 20 June 2021 | Accepted: 10 Sept 2021

Vol 29, Issue-4, October, 2021

Laying out the Vision and Executing It – the Disney Way

There haven’t been many organizations which not just survive but continue to thrive during their lifespan. One of these is the Walt Disney Company, among the most valued firms (current market cap of $325 billion) in the world, an American diversified multinational mass media, and entertainment conglomerate headquartered in California.Having had a shaky start, with its predecessor having filed for bankruptcy, Disney has continued to innovate and evolve during its existence of nearly a century.The Ride of a Lifetimeis authored by Robert Iger, Disney’s sixth CEO since establishment in 1923 comes out as an absorbing business book. In the words of Bill Gates, “unlike most books on leadership, this one is worth the time”. He has already suggested it to several friends and colleagues, including Satya Nadella.

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