https://doi.org/10.53908/NMMR.29040E Vol 29, Issue-4, October-December 2021 Things around us are changing at a pace like never before. Gone are the days when changes in society were influencing business and industry. Today changes in business practices and processes are deciding the destiny of nations. Some of these changes are linear and progressive, whereas most are disruptive. Read More …
Received: 27 April 2021| Revised: : 18 June 2021 | Accepted: : 6 September 2021https://doi.org/10.53908/NMMR.290401 Vol 29, Issue-4, October-December 2021 Abstract Purpose: This paper examines the global scenario of MSMEs, the impact of globalization, the role of MSMEs in India, the growth perspectives of MSMEs during the pre-and post-globalization period, the critical challenges, and the Read More …
Received: April 23, 2020| Revised: : June 15, 2021 | Accepted: Sept. 15, 2021https://doi.org/10.53908/NMMR.290402 Vol 29, Issue-4, October-December 2021 Abstract Purpose: The purpose of this conceptual paper is to analyze, review, and articulate the impact of the COVID-19 pandemic on marketers. While scholars have explored the impact of the pandemic on marketing, extant research on Read More …
Received: 11 Nov 2020| Revised: 20 June 2021 | Accepted: 10 Sept. 2021https://doi.org/10.53908/NMMR.290403 Vol 29, Issue-4, October-December 2021 Abstract Purpose: Using the SERVQUAL model in the Natural Gas Distribution business context, the research paper examines and compares the quality of service parameters of two City Gas Distribution (CGD) companies engaged in Piped Natural Gas (PNG) Read More …
Received: 3 Feb 2021| Revised: 16 April 2021 | Accepted: 9 Sept 2021https://doi.org/10.53908/NMMR.290404 Vol 29, Issue-4, October-December 2021 Abstract Purpose: Perceived stress and burnout are by-products of physiological and psychological burdens among nursing personnel. Physical and psychological stress is a perennial issue among the health care providers, especially among nurses in the resource constrained settings. Read More …
Received: 14 Jan 2021 | Revised: 20 June 2021 | Accepted: 16 Sept 2021https://doi.org/10.53908/NMMR.290405 Vol 29, Issue-4, October-December 2021 Abstract Purpose: Management philosophy acts as a foundation for business by defining its vision, mission, and purpose and by providing guidelines for its operations. For centuries, Indian ethos has encouraged socially beneficial corporate behavior by invoking Read More …
Received: 12 Feb 2021 | Revised: 20 June 2021 | Accepted: 10 Sept 2021 https://doi.org/10.53908/NMMR.290406 Vol 29, Issue-4, October, 2021 Laying out the Vision and Executing It – the Disney Way There haven’t been many organizations which not just survive but continue to thrive during their lifespan. One of these is the Walt Disney Company, Read More …
