The Relationship among Antecedents of Service Quality, Overall Service Quality and Customer Satisfaction in Bank Services

The Indian banking industry is today at crossroads. It is trying to make the transition from the era of socialist rhetoric to the era of the marketing mantra. The Indian banking industry was trailing its peers in developed countries in terms of service quality. The main reason behind the revolution in the Indian banking industry Read More …

Measuring Service Quality in the Tourism Industry with Special Reference to Uttar Pradesh (India)

Abstract The present work aims to develop a scale for measuring Service Quality in the Tourism Industry with special reference to Uttar Pradesh with an aim to find out the dimensions of service quality. The study is based on primary data using a sample of 250 respondents (out of which 238 responses were fit to Read More …