Examining Factors Affecting Consumers Attitude and Purchase Intention with Special Reference to Electronic Durable Goods
Author Rakesh Kumar, Senior Research Fellow, Department of Business Administration, University of Lucknow S. K. Kaushal, Assistant Professor, Department of Business Administration, University of Lucknow Abstract Study of consumers’ attitude and its implications to actual purchase behaviour has always been an interesting and challenging yet elusive task for academicians and researchers. It becomes very important Read More …