Perceived Risk in E-Commerce: A Demographic Perspective

Author ┬áJitendra K. Sharma Daisy Kurien Abstract The e-commerce market in India is witnessing exponential growth since the last decade. With the emergence of better marketing techniques, it is expected to grow in leaps and bounds in future. As per IAMAI Digital Commerce 2016, the e-commerce market was valued at INR 1,25,732 crore in December Read More …