Impact of Relationship value dimensions on Purchase Enhancement in B-to-B Markets – An Analysis from the Supplier Perspective in the Automotive Industry
Author R.K. Gopal Abstract There is considerable talk about India becoming an automotive component-manufacturing hub in the near future. Today, the auto component industry is a very vibrant industry of the Indian economy. It plays a crucial role in the automobile sector. Globally, the auto industry is primarily into outsourcing, and the trend is reflected Read More …