Volatility patterns of stock returns in India

Abstract This paper analyzes the time variation in volatility in the Indian stock market during 2009 – 2014. Analysis has been done to examine if there has been an increase or a decrease in volatility persistence in the Indian stock market on account of the process of financial slowdown in India after the global crisis. Read More …

Attitude of college students towards advertisements in the indian context: An empirical analysis

Abstract College students represent an important segment of consumers. They have the capability of influencing purchasing decisions of near ones and establishing brand loyalties. The study aims to determine the attitude of students from diverse fields of education towards advertisements. Keeping the study ‘A Factor Analysis of College Student Attitudes toward Advertising’ by Larkin in Read More …