Understanding Customer Orientation of Delhi Metro’s Service personnel and its impact on Customer Satisfaction: An Empirical Investigation

Author Govind Nath Srivastava Abstract Services are people centric, humanistic and subjective, and the outcome of the service experience mainly depends on the quality of inter-personal interactions between service contact personnel and customers. Customer orientation is one of the most important determinants of success of a service organization as customers form their perceptions about service Read More …

Customer Loyalty Attributes: A Perspective

Abstract Many academicians have accepted the significance of loyalty in service industries (Bloemer et al., 1999; Caruana, 2002; Asuncion et al., 2004) and its potential impact on the development of sustainable competitive edge (Keaveney, 1995; Gremler and Brown, 1996) for the service firms. This may be attributed to the unique nature of services, increased dependency Read More …