An Analytical Study of Consumer Attitude towards Green Products

Received: 23 June 2021 | Review: 16 Sept 2021 | Accepted: 11 Sept. 2021 https://doi.org/10.53908/NMMR.300103 Volume 30, Issue-1, January 2022 Abstract Purpose– Consumers have increased their concerns in natural ingredients, sustainable packaging, and other green elements of products. The study was intended to evaluate customers’ attitude, concern, behavior and knowledge on green products. Methodology- The Read More …

Examining Factors Affecting Consumers Attitude and Purchase Intention with Special Reference to Electronic Durable Goods

Author Rakesh Kumar, Senior Research Fellow, Department of Business Administration, University of Lucknow S. K. Kaushal, Assistant Professor, Department of Business Administration, University of Lucknow Abstract Study of consumers’ attitude and its implications to actual purchase behaviour has always been an interesting and challenging yet elusive task for academicians and researchers. It becomes very important Read More …