Relationship between Brand Value and Brand Loyalty: An empirical study of consumer products

Abstract Brand building is seen as an important activity by consumer marketing companies and substantial budgets are assigned to this activity. There are several conceptualisations of brand equity. Several of these are directed towards creating a favourable customer mind-set. Customer mind-set is an umbrella construct comprising of awareness, image, attitude, emotional connect, differentiation, comprehension and Read More …

An empirical study to understand the factors influencing green supply chain management adoption in India

Abstract Companies worldwide are trying to implement green supply chain management practices at various levels of their supply chain. This process is triggered by multiple factors such as increasing awareness about environmental deterioration, increasing legislations and pressures from the government to comply with regulatory requirements, etc. A research study was conducted to understand to what Read More …

Feature Complementarity and Large Assortments: Role of Feature Complementarity in Developing Product Assortment

Abstract Companies developing new products must consider feature complementarity of the assortment as it plays a crucial role in consumers’ preference and evaluation of options they finally choose. Consumers derive more utility when feature sofa ssort mentare complementary than in an assortment with noncomplementary features. When options in the assortment have complementary features, it leads Read More …

A Study of Volatility of Select Metals Traded in the Indian Commodity Market

Abstract Commodities such as gold, silver and copper have drawn considerable attention with respect to their price volatility. The spot prices of precious metals (gold and silver) not only redirects us to review the current supply and demand condition, but also reveals the predictions of future inflation and the general business and economic environment. The Read More …

FairPay Relationship Pricing: An Adaptive, Value-Based Strategy for Consumer Markets

Author Richard Reisman President and founder, Teleshuttle Corporation Abstract As businesses confront the challenges and opportunities of the digital era, they should look deeply at their assumptions about the basic social contract and value propositions that drive customer relationships, and how they center on price and value. Businesses still set prices unilaterally, in advance, with Read More …

Market Orientation in non-profit organisations

Author Rupinder Kaur, SRF, School of Business Studies, Punjab Agricultural University, Ludhiana Babita Kumar, Professor, School of Business Studies, Punjab Agricultural University, Ludhiana, Punjab Abstract Non-profit organisations (NPOs) have remained in focus of various researchers and practitioners over the last few decades. The proliferation of these organisations around the world has resulted in studies across Read More …