Market Orientation in non-profit organisations

Author Rupinder Kaur, SRF, School of Business Studies, Punjab Agricultural University, Ludhiana Babita Kumar, Professor, School of Business Studies, Punjab Agricultural University, Ludhiana, Punjab Abstract Non-profit organisations (NPOs) have remained in focus of various researchers and practitioners over the last few decades. The proliferation of these organisations around the world has resulted in studies across Read More …

Role of Empathy and Customer Orientation in Job Satisfaction and Organizational Commitment

Author Gordhan K. Saini S. K. Pandey Archana Singh Gurumurthy Kalyanaram Role of Empathy and Customer Orientation in Job Satisfaction and Organizational Commitment Researchers have paid considerable attention to the concept of customer orientation, particularly in the services sector. It is shown that customer-oriented organizations are more likely to contribute to customer satisfaction and organizational Read More …

Perspective-Taking for Policy-Making: An Analysis of Canadian Cross-border Shopping

Author Michael S Mulvey Charles E Gengler Michael Lever Abstract Research plays an essential role in policy analysis and is a significant tool used to identify and prioritize alternatives for intervention. Yet public policy problems have a reputation for being complex because one problem (i.e. shopping behavior) can be viewed as part of a larger Read More …

Perceived Risk in E-Commerce: A Demographic Perspective

Author  Jitendra K. Sharma Daisy Kurien Abstract The e-commerce market in India is witnessing exponential growth since the last decade. With the emergence of better marketing techniques, it is expected to grow in leaps and bounds in future. As per IAMAI Digital Commerce 2016, the e-commerce market was valued at INR 1,25,732 crore in December Read More …

Emotions and Performance: Role of Emotional Intelligence

Author Rashmi Rai Abstract Emotions play a key role in employees’ performance especially in the case of jobs that involve face-to-face interactions with customers. It becomes necessary that employees maintain balanced emotions in their approach towards work. Despite popular interest, there is a lack of research on how emotional intelligence is related to job performance. Read More …