Examining Factors Affecting Consumers Attitude and Purchase Intention with Special Reference to Electronic Durable Goods

Author Rakesh Kumar, Senior Research Fellow, Department of Business Administration, University of Lucknow S. K. Kaushal, Assistant Professor, Department of Business Administration, University of Lucknow Abstract Study of consumers’ attitude and its implications to actual purchase behaviour has always been an interesting and challenging yet elusive task for academicians and researchers. It becomes very important Read More …

Foreign Currency Forecasts: A Combination Analysis

Author Augustine C. Arize Charles J. Berendt Giuliana Campanelli Andreopoulos Ioannis N. Kallianiotis John Malindretos Abstract This paper uses a large variety of different models and examines the predictive performance of these exchange rate models by applying parametric and nonparametric techniques. For forecasting, we will choose that predictor with the smallest root mean square forecast Read More …

On availability heuristics, the world bank and imf, and us higher education

Availability Heuristics Human beings and even experts appear to have a relative short memory on even recent history, and project the immediate outcomes to future. Availability heuristic operates with a vengeance. This happens with financial markets. Stock market goes up, goes up more, and goes up even more — and we start believing that going Read More …