FairPay Relationship Pricing: An Adaptive, Value-Based Strategy for Consumer Markets

Author Richard Reisman President and founder, Teleshuttle Corporation Abstract As businesses confront the challenges and opportunities of the digital era, they should look deeply at their assumptions about the basic social contract and value propositions that drive customer relationships, and how they center on price and value. Businesses still set prices unilaterally, in advance, with Read More …

Examining Factors Affecting Consumers Attitude and Purchase Intention with Special Reference to Electronic Durable Goods

Author Rakesh Kumar, Senior Research Fellow, Department of Business Administration, University of Lucknow S. K. Kaushal, Assistant Professor, Department of Business Administration, University of Lucknow Abstract Study of consumers’ attitude and its implications to actual purchase behaviour has always been an interesting and challenging yet elusive task for academicians and researchers. It becomes very important Read More …

Market Orientation in non-profit organisations

Author Rupinder Kaur, SRF, School of Business Studies, Punjab Agricultural University, Ludhiana Babita Kumar, Professor, School of Business Studies, Punjab Agricultural University, Ludhiana, Punjab Abstract Non-profit organisations (NPOs) have remained in focus of various researchers and practitioners over the last few decades. The proliferation of these organisations around the world has resulted in studies across Read More …

Antecedents to Job Satisfaction in the Airline Industry

Author George Kurian Prathamesh Muzumdar Abstract Job satisfaction and other unit-level organizational behavior characteristics have been widely explored in the management literature. This study contributes to the organizational behavior literature by empirically investigating important unit-level organizational behavior characteristics in the airline industry such as work-family conflict, sympathy, networking, job satisfaction and job autonomy. Data collected Read More …

Beta Anomaly and Comparative Analysis of Beta Arbitrage Strategies

Abstract Over a long period of time, stocks with low beta have consistently outperformed their high beta counterparts across developed and emerging markets alike. We explore the presence of low beta anomaly and its robustness after controlling for size, value and momentum factors in the Indian stock markets. We have chosen the universe of past Read More …

An Empirical Analysis of the Effect of Occupation on Factors of Consumer Demand (With Special Reference to Internet Advertising)

Abstract In the new era, due to competition, business houses are exploring new modes of communication to achieve a balance in speed and cost of reaching their target audience effectively. This leads to an effective mode of communication termed as advertising. In the last few years, Indian internet advertising spend has increased dramatically. Advertising over Read More …

Organizational Justice: An Analysis of Approaches, Dimensions and Outcomes

Authors : Lalit Kumar Yadav, Nagendra Yadav Abstract Organizational justice is identified as one of the core values of an organization. Over the years, research has confirmed that justice in an organization is a subjective term; what is important is employees’ perception of what is just or unjust. Employees have high expectations from organizations in Read More …