Advisory Committee

Gurumurthy Kalyanaram, Editor in Chief

Advisory Board

Bala Krishnamoorthy (SBM-NMIMS, Mumbai)

Ranjan Chakravarty (SBM-NMIMS, Mumbai)

Sashi Sivaramakrishna (SBM-NMIMS, Bangalore)

Mayank Joshipura (SBM-NMIMS, Mumbai)

Ashok Nag (NMIMS, Mumbai)

Uma Narain (NMIMS, Mumbai)

Geeta D’souza (SBM-NMIMS, Mumbai)

Managing Editor:

Ms. Papiya De (SBM-NMIMS Mumbai)

The NMIMS Management Review, its Editorial Board, Editor and Publisher (Registrar, SVKM’s Narsee Monjee Institute of Management Studies, Vile Parle, Mumbai 400 056) disclaim responsibility and liability for any statement of fact or opinion made by the contributors.

Views expressed by authors in this publication do not represent the view of SVKM’s Narsee Monjee Institute of Management Studies. The Authors are wholly and solely responsible for the articles including the source of information and references.

Manuscripts are generally required to undergo a double-blind review process. The journal is referred and also appropriately indexed.

All communication should be addressed to:

The Editor in Chief
Dr. Gurumurthy Kalyanaram
NMIMS Management Review
V. L. Mehta Road,
Vile Parle (W), Mumbai – 400 056
Email: nmims.journal@gmail.com

Managing Editor
Papiya De
NMIMS Management Review
V. L. Mehta Road,
Vile Parle (W), Mumbai – 400 056
Email: papiya.de@nmims.edu