Editorial – November 2016

The role of Brands in Recruitment In this issue, we present four academically rigorous but highly market relevant research manuscript from young scholars. Here, we present my research with Gordhan Saini and Pritha Banerjee of Tata Institute of Social Sciences on “The Role of Brands in Recruitment: Mediating Role of Employer Brand Equity.” This research Read More …

Exploring the Association between Environmental Cost and Corporate Financial Performance: A Study of Selected NIFTY Companies

Abstract Purpose: The environment is assuming an important socio-economic and political issue all over the world. The world is facing the dilemma of promoting economic development and, at the same time, protecting the environment. At this juncture, proper accounting of the environmental impact on economic development is a pre-requisite to sustainable development. This study mainly Read More …

A Study of the Organized Retail Scenario in India and Customer Impulsiveness in Organized Retail Outlets

Abstract The organized retail sector is growing at a rapid pace across states in India and is the prime driver of impulse buying by youngsters and individuals with substantial salaries. Most buying takes place during weekends at these stores; this was not seen in the previous periods. The research study was conducted to find the Read More …

An Empirical Analysis of the Effect of Occupation on Factors of Consumer Demand (With Special Reference to Internet Advertising)

Abstract In the new era, due to competition, business houses are exploring new modes of communication to achieve a balance in speed and cost of reaching their target audience effectively. This leads to an effective mode of communication termed as advertising. In the last few years, Indian internet advertising spend has increased dramatically. Advertising over Read More …

Sales force control system and customer orientation: A review based article

Abstract The sales force is an important asset for the organization as it helps in earning revenue. In order to make them effective, sales people are subjected to a particular kind of sales force control system. A sales force control system is an organization’s set of procedures for monitoring, directing, evaluating and compensating its employees Read More …