Editorial April-May 2015 Issue by Gurumurthy Kalyanaram

In this April-May issue of the Journal, we present seven important and interesting research manuscripts by thoughtful scholars and practitioners. We are pleased to be able to have produced over nine high-quality issues of the Journal since April 2012 since my editorship. In this issue, I am presenting below a thought piece on how to Read More …

Volatility patterns of stock returns in India

Abstract This paper analyzes the time variation in volatility in the Indian stock market during 2009 – 2014. Analysis has been done to examine if there has been an increase or a decrease in volatility persistence in the Indian stock market on account of the process of financial slowdown in India after the global crisis. Read More …

Impact of Empowering Leadership and Trust on Attitude towards Technology Adoption

Abstract Organizations are adopting the Enterprise Resource Planning system for better resource management and for availability of centralised information for the purpose of taking strategic decisions. For gaining competitive advantage, it is important that the ERP system is accepted and fully utilised by the users displaying positive attitude and showing least resistance. There are numerous Read More …

Exploring Divided Attention: Watching Sports with a Second Screen in India

Abstract TV viewing these days is one task in a multi-tasking activity. Viewers now respond through social media such as Twitter, Facebook, Instagram and Pinterest. This paper studies the use of social media while watching sports with a view to understanding its impact on TV advertising. Using structured observations, in-depth interviews and netnography, the study Read More …

Attitude of college students towards advertisements in the indian context: An empirical analysis

Abstract College students represent an important segment of consumers. They have the capability of influencing purchasing decisions of near ones and establishing brand loyalties. The study aims to determine the attitude of students from diverse fields of education towards advertisements. Keeping the study ‘A Factor Analysis of College Student Attitudes toward Advertising’ by Larkin in Read More …

Brand Architecture Strategy of Knitwears: An Exploratory Study of the Ludhiana Cluster

Abstract The Ludhiana knitwear industry is one of the biggest clusters of knitwear units in Asia. But it is lacking in consistent high quality image building for both domestic and international markets. An individual company’s brand was just an incidental choice without any loyalty attached to it. The conventional insight is that the traditional branding Read More …

The Mediating Role of Employee Engagement in the Relationship between High Performance Work Practices and Job Performance

Abstract Modern organizations bank upon High Performance Work Systems to optimize the potential of their human resources. Drawing upon Job Characteristics Theory (Hackman and Oldham, 1975) and Social Exchange Theory (Blau, 1964), the present study explores the direct effect of HPWPs (High Performance Work Practices) on job performance and the indirect effect through mediation of Read More …