Guest Editorial: The History of Marketing Science: Beginnings

Introduction The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, it is timely to review the accomplishments of marketing scientists in a number of research areas. This history has not Read More …

Understanding Innovation – Values Fit from the Consumer Perspective: A New Mixed-Model Approach

Abstract Innovations that are perceived to be the means to realizing important personal values have a greater likelihood of success than those that clash with or impede value fulfillment. The concept of innovationvalues fit (or value compatibility) explains broad patterns of consumer adoption across diverse product categories. However, the simple “poor-neutral-good” scales typically used to Read More …

The Controversial ‘Poison Pil’ Takeover Defense: How valid are the Arguments in Support of it?

Abstract In today’s world of business, Mergers and Acquisitions (M&A) are an indispensable part of corporate strategy. However, not all mergers and acquisitions are friendly and the threat of hostile takeovers has led to the development of a wide range of anti-takeover defenses. This paper looks at one of the most controversial takeover defenses, the Read More …

Refining Al Methods for Medical Diagnostics Management

Abstract This paper extends the utility of support vector machines—a recent innovation in AI being adopted for cancer diagnostics—by analytically modelling the impact of imperfect class labelling of training data. It uses ROC computations to study the SVM’s ability to classify new examples correctly even in the presence of misclassified data in training examples. It Read More …

Transformational Leadership and Follower’s Organizational Commitment: Role of Leader’s Gender

Abstract This experimental study investigated the impact of the leader’s gender (femininity and masculinity) on transformational leadership and the follower’s organizational commitment (affective, continuance, and normative) using a sample of 84 managers of a manufacturing company in eastern India. Participants were randomly assigned to the conditions of a 2 (femininity: yes or no) x 2 Read More …

Predicting Consumer Purchase Intention: A Discriminant Analysis Approach

Abstract The Indian retail space is seeing a clutter of competitive retail brands today and the customers are becoming more fragmented in their specifications and choices. The marketing environment is becoming more challenging to the retailers and the brand owners. In this context, this study attempts to formulate a discriminant equation on the basis of Read More …

Market Reaction to Stock Splits in Large and Liquid Stocks: Evidence from the Indian Stock Market

Abstract This study investigates market reaction to stock splits using the standard event study methodology. The study uses stock splits in large and liquid stocks in the Indian markets during the years 2001 to 2012. According to a semi-strong form of efficient market hypothesis, any information content associated with corporate announcements must be reflected fully Read More …